When you are designing a website, it is important to have proper spelling and grammar. In addition to running spell-check on your content, ask a friend or co-worker to proofread everything. Having good spelling and grammar on your website will help give it a professional feel and your visitor will be more likely to return.
Don't use splash pages for your site unless required by law, and especially don't use a Flash intro. Most people just want to get to your content as quickly as possible, and don't care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
Speed is everything when it comes to the Internet, so make sure that you keep your website's loading time to a minimum. If a visitor has to sit and wait for several minutes while your pages load, they are almost certainly going to click away from your site and go somewhere else, and they probably will not come back to your site.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read "Order widgets." Specifically avoid using "click here" as anchor text.
Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as "Welcome Page." Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
If you believe your site may be accessed via mobile devices, you will want to keep your designs simple. The use of flash, excessive images, and complicated menus will not translate well to a mobile platform. Keep your page clean and simple, or create a specific mobile site for your users.
Do some keyword research. Of course, fresh content should be your main focus, but you must also optimize your site. Knowing which keywords are the ones that will draw search engine visitors to your site is essential if you want to become successful.
If the site you are designing is large, make sure to include a search option. On your homepage in the corner to the upper right-hand, you can add a search box which lets users search for a term on your site. You can find search functions to use for your site on sites like Google.
It is imperative that all of your webpages have titles. Forgetting to include titles while designing your website can have disastrous consequences. The biggest reason is that it makes your website look unprofessional when there is no title, both on the webpage itself, and also on a search results page. Search engines also place heavy emphasis on titles when determining the content of your website. Remember to utilize keywords, and make your titles descriptive.
As previously stated, design a website that is attractive and easily navigable. When you do that, traffic will surely find you. Knowing where to position your links can make a big difference in customer satisfaction with your site!